A Fortune100® Bank Improve their Customer Engagement with an Omni-Channel Credit Card App
Financial Services
Solution
Credit Card App (Customer Facing)
Solution Components
HCL Web Sphere Portal, HCL Web Content Manager
About Customer
Headquartered in the U.S, our client is the Middle Eastern subsidiary of one of the most admired integrated financial services companies in the world. Best known for its credit card, charge card, and traveler’s cheque businesses, our client has more than 100 million cards in force, worldwide. Offering various allied financial services through their alliances and digital channels, our client makes it easier, safer and more rewarding for consumers and businesses to transact through their cards.
Streebo extended the bank’s customer facing app to mobile devices, and added functionalities that can drive adoption and enhance customer experience.
Business Challenge
Faced with the challenge to drive incremental adoption and improve customer engagement, our client wanted to quickly turn around a Credit Card transaction app that complies with their global standards.
The Solution
Using its award-winning ‘Mobile app automation’ tooling, Streebo quickly designed and developed a fully integrated cross-platform app, meeting bank’s global standards. With its unique ‘Point and Click’ interface, Streebo’s app automation platform, quickly integrated this mobile app with client’s core banking system and added features and functionalities with a quicker turnaround time.
The client is also aligned to Streebo’s comprehensive ‘Support & Maintenance’ program, where Streebo continues to support their feature releases and platform upgrades.
Features
| Consolidated Accounts View; | Concierge Features | Bill Payment |
| Geo Fencing | Location Based Alerts | Push Notifications |
The Benefits
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- ▪ Go-to-Market – With its automation tooling, Streebo could help the client go market quickly
- ▪ Improved Customer Engagement – Improved User Interface, cross- platform access and aided functionalities could improve the overall customer engagement
- ▪ Transaction volumes – Cross-platform access and tailormade offers, could help in increase the number of mobile transactions, while reducing call center queries
