Generative AI Powered WhatsApp Chatbot for Education

The Education industry is also adopting emerging technologies like social media and chatbots to improve its services. With the increasing use of social media platforms like Facebook, Instagram, and Twitter, educational institutions are exploring the potential of chatbots to engage with students and provide personalized assistance. The application of Artificial Intelligence (AI) and Natural Language Processing (NLP) has made it possible to create chatbots that can communicate with students in a conversational tone and provide relevant information.

In this article, we will explore why the Education Industry is interested in developing chatbots for social media platforms like WhatsApp, and how they can leverage these technologies to improve their services. We will also discuss the various functions that chatbots can perform in the education sector, and how they can be used to enhance marketing and customer services. With the help of the latest Generative language model like ChatGPT, chatbots in the Education Industry can become more intelligent and efficient in providing support to students.

WhatsApp for Students

According to a report by Statista, as of January 2022, WhatsApp had over 2.2 billion monthly active users worldwide. In India, WhatsApp is particularly popular, with over 450 million active users as of 2023. This makes it an attractive platform for educational institutions to reach out to students and parents. It is ranked as the most used mobile messenger app in the world, more than 100 billion messages are sent each day on WhatsApp. The average WhatsApp user on Android spends 38 minutes per day on the app.

WhatsApp is emerging as a popular communication tool in the education sector, with students and educational institutions using it for various purposes like admissions, student engagement, homework, parent-teacher communication, and online learning. According to a survey conducted by TOI, more than 80% of colleges use WhatsApp for admissions. WhatsApp as a platform continues to grow in popularity, and it is likely that its usage in education will continue to expand.

WhasApp Chatbot is the future

Chatbots on WhatsApp are increasingly being used in the education sector as virtual assistants to interact with students, parents, and educational institutions. These chatbots are designed to facilitate easy communication, generate leads, resolve queries, and provide support to students and parents. As the education industry becomes more competitive, WhatsApp chatbots can be a game-changer, offering a more accessible and personalized customer experience.

One key benefit of using WhatsApp chatbots in education is the ability to provide real-time support and personalized communication. Chatbots can handle a variety of tasks, including answering frequently asked questions, providing information about courses and programs, and assisting with admission processes. This can help educational institutions to free up staff time and resources while providing a more efficient and effective customer (student) service experience.

Another benefit of using WhatsApp chatbots in education is the ability to gather valuable data and insights. Chatbots can collect information about students’ interests, preferences, and behaviors, which can be used to personalize communication and improve the overall customer experience.

In conclusion, WhatsApp chatbots are an emerging trend in the education sector, with educational institutions adopting them to improve their student service capabilities and enhance the student experience. With the predicted growth in the use of chatbots in the education sector, it is likely that the adoption of chatbots in education will continue to increase in the coming years.

What is WhatsApp Chatbot for Education Sector?

The Streebo Smart WhatsApp Bot for Education is powered by leading artificial intelligence (AI) in the market such as leverages leading NLP engines such as IBM Watson Assistant, Microsoft CLU, Google Dialogflow from GCP, Amazon Lex from AWS, and Wit.AI from Meta. These bots are capable of accurately interpreting and responding to customer queries in real-time.

In their most recent release, they have integrated GPT 3.5 series language models and APIs from Open.AI to create ChatGPT-like solutions specifically for Education Institutes and Universities. These bots are designed to have human-like conversational abilities and impressive context-switching capabilities, allowing them to seamlessly transition between different conversation topics, even with complex tasks.

This bot provides voice & chat support on WhatsApp in multiple languages along with Live Agent Support. It is secured and trained until it provides 99% accuracy and is pre-integrated with a variety of third-party enterprise backend systems such as SAP, Salesforce, and ServiceNow among others.

The Smart Bot for WhatsApp Education also provides the Advanced Analytics of user interactions that can be used to take business decisions. Accenture research shows that 57% of Education Institutes agree that chatbots can result in large ROI with minimal effort.

Functional areas of Education where WhatsApp Chatbot has brought transformation

A Generative AI Powered WhatsApp Chatbot is better than a form for generating leads. It’s better than phone calls for student support and more effective on emails as well for student engagement as it can write human-like responses over emails. Messages delivered on WhatsApp see 3x of the conversion of other channels. 51% of students prefer online Education channels and around 26% of them would prefer using an asynchronous messaging channel like WhatsApp to perform their university operations rather than talking to a human agent.

Let’s go through the best use cases for an Education WhatsApp Chatbot.

Marketing/ Prospect Bot on WhatsApp

By staffing Education Institute with this 24X7 available Intelligent WhatsApp Bot, marketeers can empower their agents to improve their student conversion rate by an average of 23% thus reducing their call center costs as well. Here are some specific use cases for a Marketing/Prospect Bot on WhatsApp for an education institute

Answering Frequently Asked Questions

The Generative AI powered WhatsApp Chatbot for education can answer frequently asked questions about the institute, its courses, admission criteria, fees, scholarships, and more. This can save time for the institute’s staff and provide quick and accurate information to prospective students.

Providing Course Information

The Education WhatsApp chatbot can provide detailed information about the courses offered by the institute, including their duration, curriculum, and any specializations. The bot can also provide information about the faculty, their qualifications, and experience.

Sharing Statistics and References

The AI Bot can provide statistics about the institute, such as its ranking, student enrollment, graduation rates, and job placement rates. The bot can also share references from current and former students, faculty members, and employers to showcase the institute’s quality of education and reputation.

Assisting with the Application Process

The bot can guide prospective students through the application process and provide them with the necessary forms and documents. The bot can also provide updates on the application status and any other relevant information.

Scholarship Assistance

The Smart Education Bot can provide information about the scholarship to potential students that he/she can leverage and increase their chances to enroll in a course.

Overall, the Marketing/Prospect Bot for Education on WhatsApp can be a valuable tool for education institutes and universities to provide timely and accurate information to prospective students, assist with the application process, and showcase their strengths and benefits.

Student Service Bot on WhatsApp

AI Powered WhatsApp Bots for Education made more than 72% of students interact with their universities through Chatbots for instant support. A student service bot on WhatsApp can have several use cases for an education institute. Here are some specific examples

Course Assistance

The bot can provide students with course assistance, such as answering questions about course materials. According to a study by EdTech Magazine, 73% of students said that digital learning resources help them improve their grades.

Assignments

A WhatsApp Bot for students to help them access the university portal to download the assignments and find the resources to complete the same.

Notification and Reminders

An AI-powered bot for university students help them by providing timely reminders and notifications about important updates so that they should not miss any deadlines and regularly follow their schedule.

Career Guidance

The Chat GPT Powered Education Bot can provide students with career guidance, such as information about job opportunities, resume building, and interview tips.

Campus Services

The bot can help students access campus services, such as the library, cafeteria, and fitness center. A survey by Ellucian found that 77% of students believe that campus services play an important role in their college experience.

Overall, a student service bot on WhatsApp can provide students with timely and convenient support for various aspects of their educational experience. With the help of all these use cases education institutes can see the value of implementing such bots to support their students.

The Conclusion

Education institutes should have a WhatsApp chatbot for several reasons. Firstly, WhatsApp is one of the most widely used messaging apps worldwide. By having a chatbot on WhatsApp, education institutes can engage with their students and prospects on a platform that they are already familiar with, leading to increased communication and engagement. In fact, a survey by EdTech Magazine found that 94% of students prefer to receive information and updates from their institutions through digital channels like WhatsApp. This helps in increasing student enrollment and engagement.

Secondly, a WhatsApp chatbot can provide 24/7 availability for students and prospects, which can improve their experience and reduce the workload on the institute’s staff. According to a survey by Ellucian, 83% of students said they would like to be able to contact their institution outside of regular office time. This helps in increasing student satisfaction with their university and building a loyal student base. The Chatbots can help in both increasing revenue and minimizing the student and prospect interaction cost by a margin. It’s definitely a go for all Education Institutes and Universities.

Pricing Options

Capex Option

You can choose to buy the Bot solution.

Opex Option

You can choose to Subscribe to our Bot solution for a fixed monthly charge with no upfront setup fee.

Pay Per Usage

This is a conversation-based subscription and is tied to the number of conversations & messages the bot handles. Thus you only pay if the Bot is getting used and is actually deflecting calls.

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